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What does copywriting include?

Copywriting refers to any short-form content. The purpose of creative, strategic and persuasive copywriting is to sell a product or service, or to get the reader to take action.

Every professional copywriter will offer different services. My copywriting services currently include ghostwriting, web copy, sales pages, landing pages, email, ads, social media, product descriptions, and marketing materials.

Why work with a copywriter?

Web copy plays a key role in building a successful business. It informs visitors, communicates value, builds credibility, and most importantly, encourages action. Good social media copy is also an incredibly valuable marketing tool, used to share stories and build potiential customers.

Writing effective copy can be challenging because it requires more than just good writing skills, blending psychology, branding and creative writing. I create engaging, SEO-rich web copy that’s easy to read, reflects your brand voice, and helps turn visitors into customers.

Whether it’s writing from scratch or optimising your existing copy, I can strengthen your online presence no matter what industry you’re in! My copywriting services are AI free, so you don’t have to worry about generic words or a lack of human insight.